WEEK 2: Research Ernest Adams

Ernest Adams established a NZ baking business in the early 1900's. Ernest Adams sweet baked range of goods provides delicious ready made baking and is NZ's leading sweet bake range.

'Ernest Adams – tastes just like home baking. Ernest Adams is the trusted sweet treat no matter what the occasion because only Ernest Adams has been providing New Zealanders with authentic home baking since 1929.'  http://www.getfood.co.nz/product/ernest-adams-cookies/

Product: Ernest Adams offer a large range of baked items such as

- Cakes

- Deserts

- Biscuits

- Pastries 

There unique products sell themselves as a 'homely and comforting' range of deserts/treats. The biscuit range we are focusing on consists of several different flavours such as

- Double Choc

- Apricot Chocolate Chip

- Chocolate Chip

- Peanut Brownie

- Shortbread

- Anzac

And in 2011, Ernest Adams released a gluten free biscuit which comes in a 190g packet with 9 biscuits.

Place: The company was established in Christchurch by Ernest Adams, an English-born baker, in the early 1920s. The company grew, with bakeries in Auckland, Wellington, Christchurch, and Dunedin by the time of Bruce's retirement in 1929. Following Bruce's retirement, the company was split, with Adams Bruce operating in the North Island and a new company, Ernest Adams Ltd., taking over the South Island arm of the business. Despite his official retirement, Bruce continued to work for the company as manager of the Christchurch factory until his death in 1939. 

(Adams, S. Ernest Alfred Adams Te Ara Encyclopedia 21 May 2013. Retrieved 20 January 2014.)

Price: Ernest Adams almost dull/naked design of packaging portrays a cheaper idea as opposed to Farmbakes more Natural rustic look. The Biscuits normally go for about $3.50 in average supermarkets. Prices that we had found suggests,

Countdown: $3.49

New World: $3.50

Pack n Save: $3.50

Promotion: Ernest Adams have very nil media advertising besides the small information given on the goodman fielder website. The product markets itself and the only type of advertising Ernest Adams use is their brand/packaging and promotional advertisements in food stores.